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Multi-channel sequence template: email and LinkedIn

Six touches over two weeks, alternating email and LinkedIn so the prospect sees one consistent conversation.

When to use these

  • Your prospects are active on LinkedIn and you also have their verified work email.
  • You want more replies than email alone gets, without sending more emails.
  • You can stop every step on both channels the moment someone replies.

Profile visit and connection request

Day 1 · LinkedIn connection note

Hi {{firstName}}, I work with {{role}}s in {{industry}} and liked your take on {{topic}}. Would be good to connect.

Why it works: A light first touch puts your name in front of them before the email arrives.

First email

Day 2 · Email

Subject: {{problem}} at {{company}}

Hi {{firstName}}, {{reasonForWriting}}. Teams at that stage usually run into {{problem}}. We help companies like {{peerCompany}} {{outcome}}. Is this on your radar this quarter? {{senderName}}

Why it works: If they accepted or saw the invite, your name is already familiar when the email lands.

LinkedIn message (if connected)

Day 4 · LinkedIn message

Thanks for connecting, {{firstName}}. I sent you a short note by email about {{problem}}. Easier to chat here if you prefer.

Why it works: It links the two channels so the prospect knows this is one person, and lets them pick where to reply.

Email follow-up: new angle

Day 6 · Email

Subject: Re: {{problem}} at {{company}}

Hi {{firstName}}, One number that might be relevant: {{peerCompany}} {{resultWithNumber}} within {{timeframe}}. Worth 15 minutes to see if {{company}} could do the same? {{senderName}}

Why it works: It adds proof instead of repeating the first email.

LinkedIn follow-up

Day 9 · LinkedIn message

Hi {{firstName}}, would a two-line summary of how {{peerCompany}} set this up be useful? Happy to send it here.

Why it works: A tiny, useful offer is easy to accept on a casual channel.

Closing email

Day 13 · Email

Subject: Closing the loop

Hi {{firstName}}, I will stop here so I do not crowd your inbox. If {{problem}} becomes a priority, just reply and I will pick it up. {{senderName}}

Why it works: A polite close often gets the reply, and it ends the sequence cleanly.

Tips before you send

  • Stop every remaining step on both channels as soon as the prospect replies anywhere.
  • If they do not accept the connection, skip the LinkedIn message steps and keep the emails.
  • Keep the topic the same on both channels so it reads as one conversation.
  • Verify emails before the sequence starts; a bounce on day 2 hurts your sender reputation.

Starting from new mailboxes? See when they are warmed up enough to run this sequence. Warmup schedule calculator →

Questions

  • Does combining LinkedIn and email get more replies?

    Usually yes. Seeing the same person on two channels builds familiarity, and some people simply prefer one channel. The key is coordination: one topic, spaced-out steps and a full stop on reply.

  • How long should a multi-channel sequence be?

    Five to seven touches over two to three weeks is common. Longer sequences add little and risk annoying people.

  • Can I run an email and LinkedIn sequence automatically?

    Yes. Reachbox runs email and LinkedIn steps in one sequence and, by default, stops the sequence when the lead replies. Many teams also do it by hand with a task list.