Blog
Notes on outbound that works.
Plain, practical guides on finding the right people and writing to them well.
Strategy · · 5 min read
Multi-channel outreach: when to use email, LinkedIn and WhatsApp
How to combine email, LinkedIn and WhatsApp in one outbound campaign, and how to follow up without becoming a nuisance.
Copywriting · · 5 min read
How to write cold emails that do not read like templates
A short framework for writing cold emails that feel written for one person, without spending twenty minutes on every message.
Deliverability · · 6 min read
SPF, DKIM and DMARC: the cold email setup checklist
What SPF, DKIM and DMARC are, why mailbox providers expect them, and a short checklist to set them up before you send outbound email.
Deliverability · · 5 min read
Why you should verify emails before you send
What email verification actually checks, why bounces damage your sender reputation, and what verification can and cannot promise.
Strategy · · 5 min read
How to define your ideal customer profile for outbound
A practical way to write an ideal customer profile (ICP) that you can actually search against, with examples of what to include and what to leave out.