Templates
Cold emails for agents and brokers that lead with local market facts, not a sales pitch.
Subject: Recent sales near {{street}}
Hi {{firstName}}, {{number}} homes near {{street}} sold in the last {{months}} months, the highest at {{price}}. Buyers in {{area}} are still short on {{propertyType}}s. If you have ever thought about what yours would fetch, I can send a free, no-strings estimate based on those sales. Want me to put it together? {{senderName}} {{brokerage}}
Subject: {{yield}} yield in {{area}}
Hi {{firstName}}, I have a {{propertyType}} in {{area}} coming to market before it is listed publicly: {{keyFacts}}, projected yield around {{yield}}. You bought in {{nearbyArea}} last year, so I thought it might fit. Should I send the numbers? {{senderName}}
Subject: Space for {{company}}’s growing team
Hi {{firstName}}, Congrats on {{trigger}}. Teams growing past {{headcount}} usually start feeling the squeeze around now. I have {{number}} spaces in {{area}} for {{sizeRange}} people, from {{priceRange}}, available from {{date}}. Worth a quick look, or is that a problem for next year? {{senderName}}
Before you send, check your draft for words and formatting that read like a promotion. Spam word checker →
It works best in commercial real estate and investor outreach, where you write to businesses and professionals. For homeowners, check local rules on unsolicited marketing and lead with genuinely useful local information.
A real local fact (recent sales, prices or vacancy), why you are writing to this person, and one small offer such as a free estimate. Keep it short and skip attachments.
For commercial and investor outreach, business directories and lead tools work. Always verify addresses before sending, because bounces hurt your sender reputation.