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← Cold email templates

Templates

Cold email templates to book a meeting

How to ask a stranger for 15 minutes so that saying yes feels easy.

When to use these

  • You already know the prospect is a good fit and want a call.
  • You are trying to reach the right person through someone on their team.
  • You will both be at the same event or in the same city.

The specific time

Email

Subject: 15 minutes on {{topic}}?

Hi {{firstName}}, {{oneLineReason}}, so I think a short call would be worth your time. In 15 minutes I would show you {{whatTheyWillSee}}. No slides. Would {{day}} at {{time}} {{timezone}} work, or is another time easier? {{senderName}}

Why it works: A specific slot is easier to accept than "when are you free?", and saying what they will get makes the time feel worth it.

The referral ask

Email

Subject: Right person for {{topic}} at {{company}}?

Hi {{firstName}}, I am trying to reach whoever owns {{area}} at {{company}}. Is that you, or could you point me to the right person? Short version: we help {{similarCompanies}} {{outcome}}. Thanks either way, {{senderName}}

Why it works: It is easy to answer, and a forward from a colleague carries more weight than another cold email.

The event meeting

Email

Subject: Coffee at {{event}}?

Hi {{firstName}}, Saw you are going to {{event}} on {{date}}. I will be there too. I work with {{similarCompanies}} on {{topic}}, and I would love to hear how {{company}} handles {{problem}}. Free for a coffee on {{day}}? {{senderName}}

Why it works: Meeting in person at an event they already attend costs them almost nothing, so acceptance rates are much higher.

Tips before you send

  • Offer one or two concrete time slots and include the time zone.
  • Ask for 15 minutes, not 30 or 60.
  • Say what they will get from the call, in their terms.
  • Use a booking link only after they say yes; in a first email it can feel presumptuous.

Before you send, check your draft for words and formatting that read like a promotion. Spam word checker →

Questions

  • How do you ask for a meeting in a cold email?

    Give one clear reason the call is worth their time, say what they will see, ask for a short slot (15 minutes), and suggest a specific day and time with the time zone.

  • Should I put a calendar link in a cold email?

    Usually not in the first email. It asks the reader to do the work and adds a link that can affect deliverability. Suggest a time instead and share the link once they agree.

  • What is the best day to send a meeting request?

    Tuesday to Thursday mornings in the recipient’s time zone are a common choice, but the content matters far more than the timing. Test on your own audience.