Templates
Three cold emails for agencies that lead with something useful about the prospect’s business, not a list of services.
Subject: Noticed something on {{company}}’s {{page}}
Hi {{firstName}}, Was on {{company}}’s {{page}} and noticed {{specificIssue}}. On most {{industry}} sites that alone costs {{impact}}. Fixing it is usually a {{effort}} job. I put two more ideas in a short note: want me to send it over? {{senderName}} {{agencyName}}
Subject: {{result}} for a {{industry}} company
Hi {{firstName}}, We helped {{clientName}}, a {{industry}} company about {{company}}’s size, go from {{before}} to {{after}} in {{timeframe}}. The main change was {{whatYouDid}}. I think {{company}} has the same opening because {{reason}}. Open to a 15-minute call to see if it fits? {{senderName}}
Subject: Idea for {{company}}’s {{channel}}
Hi {{firstName}}, Quick idea for {{company}}: {{idea}}. {{competitor}} started doing this last year and it now {{competitorResult}}. We do this for {{industry}} brands. Should I sketch how it would look for you? {{senderName}}
Before you send, check your draft for words and formatting that read like a promotion. Spam word checker →
By picking a narrow niche, finding a specific problem on each prospect’s site or marketing, and leading with that problem and a relevant result. Volume matters less than how specific each email is.
Offer it rather than attach it. Asking "want me to send it?" gets a reply, tells you who is interested and keeps the first email short and link-free.
Two or three, a few days apart, each adding something new such as another idea or a short case study. Stop after that, or when they say no.