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Reachbox vs Apollo
Apollo is a sales platform built around a very large contact database. Reachbox is built around finding people who match your ideal customer and running email and LinkedIn outreach to them.
The short answer: Pick Apollo if you want to search a large contact database by filter, need a dialer, or have a sales team on Salesforce or HubSpot. Pick Reachbox if you want leads found from a plain-language description of your customer, messages written for each lead, and email plus LinkedIn sequences with free warmup.
Feature by feature
| Feature | Reachbox | Apollo |
|---|---|---|
| Cold email sequences | Yes:Multi-step sequences with A/B testing on every plan | Yes:Sequences |
| Email warmup | Yes:Included free on every plan, with a health score and spam rescue | Partly:Domain warming, paid for with credits |
| LinkedIn automation | Yes:Growth and Agency plans; runs in your own browser through the Reachbox Chrome extension | No:No LinkedIn automation listed |
| Finding leads | Partly:Searches the web for people who match your ICP (paid with tokens); no static contact database | Yes:240M+ contacts and 30M+ companies (per Apollo) |
| AI personalization | Yes:A message written for each lead, plus a Messaging Lab for angles and sequences | Yes:AI Assistant |
| Built-in CRM | Yes:Deals, meetings and an activity timeline | Partly:Deal management |
| HubSpot / Salesforce sync | No:Not available yet | Yes:200+ integrations |
| Calling and dialer | No:Not available | Yes:Parallel dialer |
Apollo details were checked against their public website on . Spot something out of date? Let us know through the contact page.
Pricing
Reachbox
- Paid plans from $49/month
- 30-day free trial, no card
- Email warmup, verification and the unified inbox on every plan.
- Tokens for AI writing and lead finding, with top-ups available.
Apollo
- A free plan with no time limit (Gmail mailboxes only).
- Paid plans are billed per user. Apollo’s pricing page does not list prices; third-party reviews in 2026 report about $49 (Basic), $79 (Professional) and $119 (Organization) per user per month billed yearly.
- Credits are pooled per team, expire each billing cycle, and are also spent on mailboxes, domains and warmup.
As published by Apollo on October 13, 2026. Prices change; check their site before you decide.
Where each one is stronger
Where Apollo is stronger
- A very large contact and company database with filters.
- A full sales suite: dialer, call recording, deal management and many integrations.
- A free plan that does not expire.
Where Reachbox is stronger
- Describe your customer in plain words instead of building database filters; each lead is checked for fit.
- LinkedIn steps in the same sequence as email.
- Email warmup is included free on every plan, not paid for with credits.
- A built-in unified inbox for replies and bounces.
Which one should you choose?
Choose Apollo if
- You want to pull large lists from a database by title, industry and company size.
- Your team makes calls and needs a dialer.
- Your reps work in Salesforce or HubSpot and need everything synced.
Choose Reachbox if
- You are a founder or small team and want outbound running without an SDR.
- LinkedIn is part of how your buyers respond.
- You want warmup and sequences without managing credits for each.
Questions
Is Reachbox an Apollo alternative?
For outbound outreach, yes. Reachbox finds leads that match your ideal customer, writes the messages and runs email and LinkedIn sequences. It does not offer a static contact database, a dialer or CRM syncs, which Apollo does.
Can I use Apollo leads in Reachbox?
Yes. Export your leads from Apollo as a CSV and import them into Reachbox. Every address is checked before anything is sent.
Does Reachbox include email warmup?
Yes. Warmup is included free on every Reachbox plan for every mailbox you connect. It is not paid for with credits.